Partsformachines.com creating new horizons for the Agriculture Aftermarket
23 Feb, 2023
Now with more than a year and a half of trading under its belt, Partsformachines.com - the Aftermarket Online Sales Platform for the Agricultural and Construction Sectors, having – exceeded its initial targets is working towards a future of expanded sales opportunities through continued growth of its both its customer and Supplier Partner bases, and a continual refinement of its customer journey.
Partsformachines.com (PFM) significantly exceeded the expectations of its management both in terms of total quantity and of average order value during its first year of trading - and all this with a continued ongoing excellent customer satisfaction rating.
PFM has established itself as a serious player in high quality alternate parts for major brands such as JCB, Doosan, Kubota, and Bobcat. In most cases PFM now ranks in top 5 search for customers looking to buy high quality parts for their machines – an incredible achievement considering its short history.
Partsformachines.com is in the midst of substantial growth in both its supplier partner base and the amount of different products now made available. Many supplier partners are now offering a vastly expanded number of products through the PFM portal than at the outset.
There is also a major snowball effect: growing awareness of the PartsForMachines. com offer has sparked interest from further leading brands who supply into the sectors it serves. A quick look through the site now reveals the presence of top names such as De Walt, Shell, Sykes Pickavant, Castrol, and Draper Tools, joining the likes of wiper blade giants, Trico who signed with PFM before Christmas and others, like Yuasa Batteries, SIP. Astrak, Philips, Top Gear and BYG, who have been there since the outset. Many new and exciting partnerships are under discussion and will be revealed in the coming months.
PFM has also recently reached agreement with Rossmore Lubricants – who took over distribution and marketing of the famous Gulf brand of Lubricants in the UK – for an enhanced supplier partnership across the Parts for Machines platform. Gulf, famous for its many global firsts in the lubricant and fuel industry and its iconic sky blue and orange racing colours, was one of the original PFM supplier partners, so its return is, therefore, noteworthy.
Customers of Partsformachines.com now have one of the widest choices of lubricants available for the markets it serves - the Gulf brand’s increased presence will now complement and enhance an already strong lubricant product offer on PartsForMachines. com aftermarket platform and there is now a Lubricant Advisor application, which should make sourcing the correct lubricant a simple process for PFM users, whatever their requirement. This will be even more relevant as PFM moves rapidly towards providing the bundled product offers, such as a combined filter lubricant service package, which have been requested by its customer base.
Partsformachines.com is also in the middle of a substantial upgrading of its entire platform as it gears up both to handle the greater than expected growth in customers and to enhance the customer experience further still.
The purchase and delivery of top line products directly to the doorstep of and farmers and construction businesses found a ready market during Coronavirus lockdown. PFM’s awareness that down-time costs money, means that delivering to the door will make maintenance an easier and a more efficient, cost-effective process seems to have found its way increasingly into the consciousness of people in these sectors.
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