Phone Phone 01926754100 Cart Cart

This website is operated by Equipta Ltd (“we”, “us”, “our”), the data controller for the personal data described in this policy. Registered address: Bank Gallery, High Street, Kenilworth, Warwickshire, England, CV8 1LY (Company No. 12037389; VAT No. 333497978). For any privacy question or to exercise your rights, contact us at [email protected].

We handle your personal data in line with the UK GDPR and the Data Protection Act 2018 (as amended, including by the Data (Use and Access) Act 2025) for UK customers, and the EU General Data Protection Regulation (Regulation (EU) 2016/679) for customers in the EU/EEA (including the Republic of Ireland).

  • Contact and enquiry data: your name, email, phone number and the details of your enquiry (including via our contact form, email, phone, WhatsApp or the Zendesk live-chat widget).
  • Order and account data: name, email, billing address, delivery address and phone number when you place an order.
  • Payment data: billing details used to authorise and take payment (card details are handled securely by our payment provider, Stripe, and are not stored by us).
  • Vehicle / equipment / parts details, where you choose to provide them so we can help find the right product.
  • Marketing data: your preferences and whether you have consented to marketing.
  • Technical and usage data: your IP address, device and browser information, and how you use the site, collected through cookies and similar technologies (see our Cookie Policy). We do not collect MAC addresses.

We use your personal data only where the law allows. The main uses are:

Where we rely on legitimate interests, we have balanced those interests against your rights. You can ask us about this balancing at any time.

  • Processing and delivering your order — Name, contact details, billing & delivery address, order details — Performance of our contract with you
  • Taking payment and fraud checks — Name, billing address, payment details (handled by our payment provider, Stripe) — Contract; our legitimate interest in preventing fraud; legal obligation
  • Answering enquiries (form, email, phone, WhatsApp, live chat) — Name, contact details, your message, vehicle/equipment details — Your consent and/or our legitimate interest in responding to you
  • Order-related messages (status, delivery, basket reminders) — Name, contact details, order/basket data — Contract; our legitimate interest in completing your order
  • Marketing by email, SMS and WhatsApp — Email, phone/WhatsApp number, name, purchase history and preferences — Your consent; the “soft opt-in” may apply to email to existing customers about similar products. You can stop any channel at any time
  • Product recommendations and finder tools — Vehicle/equipment details, browsing data — Our legitimate interest in showing you relevant products
  • Website analytics, advertising and session tools — Cookies/identifiers, IP address, device and usage data — Your consent, given through our cookie banner
  • Site security and fraud prevention — IP address, device and log data — Our legitimate interest in keeping the site secure
  • Keeping business, accounting and tax records — Order and transaction records — Legal obligation; our legitimate interests

We may send marketing by email, SMS and WhatsApp. We do this where you have consented or, for email to existing customers about similar products, under the “soft opt-in”. Every marketing message tells you how to opt out, and you can opt out of any channel at any time.

WhatsApp messages are delivered through the WhatsApp / Meta platform and are subject to its terms; to stop WhatsApp marketing, you can reply STOP or contact us. If you opt out of a channel, we will stop using it to market to you.

If you unsubscribe, we will stop sending you marketing. We keep a minimal record of your details on a suppression list only so that we do not contact you again by mistake. You can also update your preferences at any time by contacting us.

We use cookies and similar technologies for essential site functions and, with your consent, for analytics, advertising and session-analysis. Non-essential technologies are set only after you consent through our cookie banner, and for EU/UK visitors we pass your consent choices to providers such as Google (Consent Mode). Providers we use include, for example, Google (Analytics, Ads, reCAPTCHA), Meta (Facebook) Pixel, Microsoft (Bing), Hotjar, VWO, Apollo, Klaviyo, Cloudflare and Awin. See our Cookie Policy for the full list and how to manage your choices.

We share personal data only with trusted recipients who process it on our instructions or where the law requires, including:

  • our suppliers and delivery couriers (to fulfil and deliver your order);
  • our payment services provider, Stripe (to authorise payment and carry out fraud checks);
  • email, marketing, messaging and analytics providers (for example Klaviyo, the messaging platform WhatsApp (Meta) and the providers listed in section 6) who help us manage communications and understand site use;
  • our IT, hosting and security providers (for example Cloudflare);
  • our customer-support and live-chat provider (Zendesk), where you contact us through the chat widget;
  • professional advisers, and public authorities or law enforcement where we are legally required to disclose information.

We do not sell your personal data, and we do not share it with third parties for their own marketing.

Some of our providers are based outside the UK and the EEA (for example in the United States or India). Where we transfer your personal data to such a country, we make sure it is protected by an appropriate safeguard — for example an adequacy decision (such as the EU-US Data Privacy Framework or its UK Extension, where the recipient is certified), the European Commission’s Standard Contractual Clauses, or the UK International Data Transfer Agreement / Addendum. You can ask us for details of the safeguards that apply.

  • Order, transaction and accounting records: kept for as long as needed to run your order and then to meet legal and tax obligations (generally at least six years).
  • Enquiry data: kept for a short period after we have dealt with your enquiry, in case you contact us again.
  • Marketing data: kept until you unsubscribe or ask us to stop; a minimal suppression record is then kept to honour your opt-out.
  • Technical/usage data: kept in line with the retention periods in our Cookie Policy.

Under UK and EU data protection law you have the right to:

  • access the personal data we hold about you (a “subject access request”);
  • have inaccurate or incomplete data corrected;
  • have your data erased where there is no lawful reason for us to keep it;
  • object to processing based on our legitimate interests, and to object to direct marketing at any time;
  • ask us to restrict processing in certain circumstances;
  • receive certain data in a portable, machine-readable format, or have it sent to another provider; and
  • withdraw consent at any time, without affecting processing carried out before you withdrew it.

You are not subject to any decision with legal or similarly significant effects that is based solely on automated processing. Our product recommendations and finder tools are suggestions only and do not fall into that category. To exercise any right, contact us at [email protected]; we respond free of charge and normally within one month.

Please contact us first at [email protected] so we can help. You also have the right to complain to a supervisory authority:

  • UK: the Information Commissioner’s Office (ICO) — ico.org.uk.
  • EU / EEA (including Ireland): your local data protection authority (for example, in Ireland, the Data Protection Commission (DPC), dataprotection.ie).

Our website is intended for customers aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

We use appropriate technical and organisational measures to protect your personal data. Payment card details are encrypted in transit and handled by our payment provider. No method of transmission over the internet is completely secure, but we take reasonable steps to protect your information.

We may update this policy from time to time to reflect changes in our practices or for legal or regulatory reasons. The current version is always available on this page.

Get exclusive updates on offers & latest trends in construction industry

By sharing your email, you agree to our privacy policy & terms of service