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Exide Technologies
Exide Technologies unveils a fresh new label design for its Automotive Light Vehicle range to simplify battery selection.The new unified labels feature a clear color-coded design based on the corresponding battery technology, making it even easier for automotive aftermarket distributors and technicians to choose the correct battery. Adhering to Exide Technologies’ new corporate identity, this update will also enhance brand awareness and brand recognition at the point of sales.
Exide’s LV battery range includes Exide AGM, EFB, Premium, Excell and Classic. To ensure consistency with the latest fitments in hybrid and electric vehicles, Exide Start-Stop Auxiliary batteries have been integrated into the Exide AGM range.
The rollout of the new Exide LV label design will start during the first quarter of 2025. To ensure a smooth transition, the newly labelled products will retain their existing article codes, allowing distributors to order as normal.
